The PageRank, number of Backlinks, and so on. (see below for an overview of all the things it shows you)Competition Module in Market Samurai is basically a tool that helps you to find out what you need to do in order to rank for any given keyword. It shows you which websites rank on Google’s front page for any given term, but it also gives you some additional information like
It’s very useful, because after you have narrowed down keywords that might be worth going for with the Keyword Research window (for example because they have a low SEOC value and a high search volume and a good AWCPC value), here is where you really analyze those keywords and find out which ones are the easiest to go for.
The way you do that is that you use the SEO Competition module to look at the top 10 Google search results for any given keyword with Market Samurai.
When you look at the list of keywords, then pick the one you want to analyze first. Click on the little key symbol to the left of the keyword.
Or, if you already are in the SEO Competition window, then just click on the button that says “Generate results”.
The great thing is – if you really just want to analyze quickly which keywords are easiest to go after, then you can do so simply by looking at the colors green, orange and red. It’s SEO by numbers 🙂 Green means: easy to compete against. Orange means: Will take a bit of work, but is doable. Red means: that is really hard to go against. Just like a traffic light.
But you still might want to look at the details that SEO Competition module gives you about each website that ranks on page 1 of Google.
Here’s what the SEO Competition module will show you about each website that is ranking for the keyword you want on page 1 of Google:
- DA – Domain Age – The age of a domain, according to the first registered date in WHOIS records.
- PR – PageRank – An indicator of the overall quantity and quality of links to a web-page, as determined by Google’s PageRank algorithm.
- BLP – Page Backlinks – The total number of links pointing to a web-page from outside of that web-site itself.
- BLD – Domain Backlinks – The total number of links pointing to an entire domain (whole web-site) from outside of that web-site itself.
- BLEG – Government / Education Page Backlinks – The total number of links pointing to a web-page from Government (.gov) and Educational (.edu) sources that are external to the web-site itself.
- DMZ – DMOZ Listing – Whether the site is listed in the Open Directory Project’s Directory.
- YAH – Yahoo! Listing – Whether the site is listed in the Yahoo! Directory
- Title – Keyword in Title Tags – Whether the web-page
<title>tag contains the keyword.
- URL – Keyword in URL – Whether the web-page URL contains the keyword.
- Desc – Keyword in META Description – Whether the keyword appears in the
- Head – Keyword in Header Tags – Whether the keyword appears in
<h3>etc. tags within the page content itself.
- CA – Google Cache Age – The number of days since Google last reindexed the page listed.
You noticed that I listed some of these purple, and some of these in black. The purple ones are off page factors, the black ones are on page factors. You can totally and very easily control the on page factors (except for the google cache age), of your own sites with very little effort, takes about 2 minutes. If the sites that show up on page 1 of the Google search results show lots of green in the on-page factors, then that means that you will probably be able to rank for that keyword. At least it will be easier than if there are lots of sites that are optimized specifically for that keyword phrase. (However, the off-page factors still matter a lot, but they take much more time, so we want to focus on the on-page factors because we can get results here fast).
Compare Your Own Site (Or Specific Competitor Sites)
You can also compare your own site, or a specific competitor site against the top 10 sites in Google, and thus get an easy idea what you can do to further optimize your own site and get higher rankings. This is very specific and useful information! It tells you exactly what the easiest thing is that you can do SEOwise to improve your rankings. This is pure gold!
(Yes, you could do that manually, but with Market Samurai, it takes a minute. Manually, it takes 30 minutes. If your time is worth even just $10 an hour – I think that’s about what you earn flipping burgers at BK? – then Market Samurai is already going to pay off for itself only for that point. But you can check my Market Samurai Review to really find out whether this niche software tool is for you or not)
Digging Even Deeper: Analyzing The Backlink QUALITY
Now, with backlinks it’s not only about numbers, but it’s also about quality. It’s better to have one quality backlink with relevant anchor text from a high PR website, than it is to have 100 backlinks with irrelevant anchor text from low PR sites.
For each website in the SEO Competition module, you can click on the small down arrow next to it on the right site, and then click on PR analysis, and/or Anchor text analysis. It will then show you how many of the backlinks to that page have a PR of 0, of 1, of 2 and so on. This info is again pure gold.
Again, this is also something that you could do manually – but it would take you hours, specially if a site has hundreds of backlinks. With Market Samurai, it’s a single mouseclick.
If you see that most of the backlinks to a webpage are actually low-pr backlinks, then you can beat them, because it’s quiet easy to get low-PR backlinks. (Just do some blog commenting, social bookmarketing, web2.0 sites and so on).
And if the links have relevant anchor text, then the links also have a higher value, and that makes it again a little bit more difficult to rank for them. But if the anchor text is irrelevant, or something like “click here”, then it’s again easier to beat them.
Before you decide whether you want to buy Market Samurai or not, please check out my Market Samurai Review.