In this article we are going to look at how to do niche research. Niche research is one of the most important things that you have to do in the beginning of any online business. If you are a beginning online marketer, I can’t stress enough the importance of niche research. This is probably the most common cause of failure in online businesses, with the exception of laziness.
I cannot help you if you’re lazy, and quite frankly I don’t want to help you if you’re lazy. But if you’re willing to put in some work into building real online business and making real money online than I want to everything I can to help you succeed faster.
I struggled myself long enough, so what I’m writing comes from experience. I wasn’t born a successful Internet marketer. I spent two years trying to market online without making any real money. And I worked really hard. Why did it take so long for me to become successful? It took me so long because I always underestimated the importance of niche research.
I always like to use metaphors for explaining how important niche research is. Because most of the people who teach you about Internet marketing really don’t do a good job training you about niche research. And I can understand that because it’s probably the least exciting part of building an online business. Again, you’re building an online business, you’re not playing an online game. And sometimes in business we have to do things that are kind of boring so that we can make money. The fun is in the money that you make from your online business and the freedom it gives you.
So here’s my metaphor for niche research. Imagine you want to build a house. Before you even start to set a single stone on the ground, you check the fundament. And you make sure that the fundament is able to support the structure and the weight of your house. For example, you make sure that you don’t build your house on mud or sand. Because if you build your house on mud, it doesn’t matter how good the materials are, it doesn’t matter how good the planning is it doesn’t matter how well the craftsmanship is – your house will deteriorate and fall apart really fast, simply because the foundation cannot support your house.
All this sounds obvious when comes to building a house. Of course if you do not build a house on mud. But when starting an online business many people do the same thing. They build the business in a niche that is what I call a zero dollar niche. A niche with no profit potential.
That is sad, because these people often invest a lot of time and energy and money into creating a product, setting up a website, writing sales copy, promoting it, doing SEO, driving traffic with pay per click advertising and on and on and on. And they really do everything right. Except that they have chosen the wrong niche. And that kills any chance of making money for them. And they end up frustrated and wonder why they are not making money. They don’t see that it’s simply because they have chosen the wrong niche.
That is why I have created the How To Find A Niche MiniCourse for you. Because I want you to have that information that is the building block of your future success even if you don’t have the money to buy some course right now. I don’t want money issues to be holding you back from this crucial information that you need to succeed online. So claim your complimentary copy right now by putting in your e-mail address in the field above.